Japanese Food Expo 2020
Sightseeing presentation to Japan
We presented the charm of Nagoya at Japanese Food Expo 2020.
Number of participants: Approximately 70 (advance invitations related to travel)
We introduced attractive tourist items in Aichi prefecture that touch the chords of inbound travelers with videos.
The video introduced three books, samurai culture, traditional crafts, and soul food, but the one that received the most response was soul food.
The source of Aichi’s soul food is Aichi’s traditional fermented foods. There is no doubt that dishes made with Hatcho Miso from Okazaki City are attractive tourist items.
Japan Food Exhibition
Holding time: 11: 00-13: 00, exclusively for invited businesses
13: 00-16: 00 General Participants ①
16:00 to 18:00 break
18: 00-21: 00 General participants ➁
Number of exhibitors: Approximately 60 companies
Exhibit fee: $ 2,800 / booth
Admission: $ 80 / person
Despite the high admission fee, some fans seem to come every year, giving a glimpse of the high level of interest in Japanese food among Americans.
As for the prepared Hatcho Miso powder, 17 bags for business use and 23 packs for home use were sold out.
There is a constant crowd of free samples of miso ice cream. However, what made me feel different from last year was that there were many participants who were shunned by ice cream containing milk. I could feel the development of vegan culture on the west coast.
The photo on the right is Travel You-Tuber Chris Raney and photographer Tanya Yuan.
Great response to retro design T-shirts and postcards reminiscent of the Showa period in Japan.
It became a booth with a constant number of visitors.
There is a long line in the Toro salmon sashimi tasting corner, and the Chirashizushi and Chirashizushi corners are also popular. Americans here realize that they have no resistance to raw fish.
